We’re Giving Away Five Pairs of Tickets (10 tickets total) to see Jimi Hendrix: Electric Church – on 13 March, 6:15pm – a documentary film playing at Hot Docs Ted Rogers Cinema, about the music legend’s Atlanta Pop set and the circumstances surrounding it. Back in cinemas for a limited time, the film documents the massive festival hailed then as the ‘Southern Woodstock’ and recognized now as the last great US Rock Festival. The film presents the story of how rock music’s burgeoning festival culture descended en masse to the tiny rural village of Byron, Georgia where the festival took place, amidst the dark shadow of civil rights unrest and the relenting toll of the Vietnam War.
You’ll see the efforts by Atlanta promoter Alex Cooley who aimed to create the definitive music festival. Cooley secured such talent as Bob Seger, BB King and the Allman Brothers, but Hendrix was the critical component he needed to elevate the three day festival to a major cultural event.
Electric Church features interviews with Hendrix’s Experience band mates Billy Cox and the late Mitch Mitchell as well as Paul McCartney, Steve Winwood, Rich Robinson, Kirk Hammett, Derek Trucks, Susan Tedeschi, festival organizer Alex Cooley and many others.
The film contains breathtaking, color 16mm footage of Jimi Hendrix’s Independence Day appearance, a mere ten weeks before his untimely passing. Standout performances include such Hendrix classics as “Hey Joe,” “Voodoo Child (Slight Return),” “Purple Haze,” as well as confident, compelling versions of songs such as “Room Full Of Mirrors,” “Freedom,” and “Straight Ahead” that had not yet been issued by Jimi on an Experience album, but were intended to be part of the album he was working on that summer. “The Star Spangled Banner,” played against a backdrop of exploding fireworks, is another highlight, which Cooley recalls as having “knocked peoples’ socks off.”
Experience the historic Atlanta Pop Festival in 1970, when Jimi Hendrix played to a massive crowd of 300,000 people—his last major show, only a couple months before his untimely death.
Weaving archival footage that went undeveloped for decades with contemporary interviews, Electric Church is a must-see for all music fans.
How to Win?
The first five people to drop by The Twelfth Fret on Saturday 9 March and tell us… what kind of guitar Jimi Hendrix played, wins! Yes, it’s that easy.
See you Saturday!