Introduced in 1965 as a dressed down version of 1964’s groundbreaking 360/12, the Rickenbacker 330/12 was immediately popular. The 330 model guitars used the pointed horns and sharper corners of the early 360 models, but without binding body or neck binding and with dot instead of triangle position markers. In 1965, the 360 body shifted to a New Style, with rounded top edges and cutaway horns, and while this has been the most prominent body shape for the 360, the 330 and 330/12 have retained their original shape.
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